Saturday, October 13, 2007
Local Business San Ramon Marketing
|Are You Open for Business?|
Are you trying to reach the local businesses or consumers in San Ramon, California? How about the customers in Dublin, Pleasanton, Livermore, or Danville for your target audiences?
To reach the local communities in your local area requires more planning than ever before. Simply placing an ad in the local Tri-Valley Herald or San Ramon Times newspapers is not enough today to get your marketing message out. Placing a small business phone number and address in the Yellow Pages used to be prime real estate for advertising, but with the advent of the Internet, that has reduced the marketing impact drastically for Yellow Page advertising.
So, what is a business to do today in order to attract new customers, and keep them coming back? As always, good word of mouth advertising is probably one of the most important aspects a business can generate today. Good word of mouth advertising begins with the moment a potential customer discovers a place of business, service provider, restaurant, or any B2B or B2C business.
Example of Local Marketing Concepts
Everyone has their favorite restaurant or restaurants, and my wife and I are no different in that aspect. We like Italian food. Two of our favorite restaurants in the San Ramon Valley are Pasta Primavera Cafe and Pasta Pomodoro. We have lived in San Ramon for over 27 years, so we know what the local favorites are in the Valley. But, San Ramon is growing by leaps and bounds, with thousands of new people moving into the Dougherty Valley and calling San Ramon their home for the first time. This group of potential new consumers are likely to have never heard of these two restaurants. And, in the age we live, it is becoming less likely that they would go to their phone book to see what is available. It is more likely that they would simply do a Google Search for pasta San Ramon or Italian restaurants in San Ramon.
In light of today's online connections, where the majority of people in San Ramon have access to the Internet, it is extremely important to have a local online presence in order to reach these target markets. Local search marketing and advertising is not just for restaurants. Every business, from doctors, lawyers, Realtors, architects, and dentists, to automotive repair, interior decorators, pool services, and all types of professional services need to have an Internet presence.
Talk to Professional Web Services today to build an online marketing and advertising strategy that will bring in new customers for your business future.
Tuesday, October 11, 2005
Local Search Marketing And Advertising
|San Ramon community has an outstanding business growth curve.|
Sending out postcards, flyers, or advertising in the local newspaper and radio is not enough to increase market presence for local businesses today. Improving brand awareness needs to be the number one goal of every single small business owner, utilizing all the Ecommerce marketing tools at their disposal.
The Internet has been known for the large search market base that can drawn thousands of website visitors from around the globe. Up until recently the target market for Ecommerce websites on the Internet was more of a wide spread spectrum that could not target the local community. But, that is starting to change with the search engines implementing Local Search.
Local search will become more important for every community throughout America and the World. Local real estate services, automotive repair, restaurants, movie theaters, doctors, dentists, accounts, lawyers, house cleaning, gardening services, and more will be in a position to take advantage of this marketing and advertising medium.
Placing a B2B or B2C website online is only the beginning point in the quest to establish your brand in the hearts and minds of the local consumers. A website can not be simply a static tool to obtain new sales. It requires updates and new content on a regular basis; not only to improve sales and brand awareness but also to properly portray the company products, services, and prices from a legal, ethical, and FTC advertising guidelines perspective. See: Advertising And Marketing On The Internet - Honesty. Additionally, Online advertising (Pay Per Click Advertising) geared toward the Local Search community is also necessary to improve the market reach of the business.
To truly be effective, the online approach must incorporate a relationship between what is known as the content manager and the business owner. A good content manager can take information supplied by a business owner and optimize it for the Web. This is known by some as SEO, Search Engine Optimization. In effect, the content is written and edited for good web form.
If you are interesting in finding out more information or for a Free No Obligation website analysis contact us by phone or E-mail Professional Web Services today.
Improve Your E-Business Marketing Message